What Is Clean Beauty? It’s Not Just a Trend

woman with hands around her face, and serums

The latest buzzword everyone is joining is the clean beauty movement. One thing’s for sure: It’s not just another trend. 

Many people are concerned about both the environment and their own health, so it’s natural to wonder what ingredients are used to make our favorite skin care and beauty products. Are they actually good? Are they safe?

Ideally, clean beauty products should be healthy for you and the environment. But with no industry-wide standards, knowing what’s good and what’s not isn’t always easy. Arm yourself with information so you can make the best decision. 

What Is the Clean Beauty Movement? 

The clean movement aims to educate consumers about harmful ingredients used in the beauty and skin care industry. 

The movement is fueled by growing concerns over the safety of skin care products and transparency about the ingredients. More and more people are searching for products that are free from harmful chemicals. 

Clean beauty is non-toxic. It sometimes overlaps with other modern beauty terms, such as natural, organic, green, sustainable, vegan, and cruelty-free, but these descriptions don’t necessarily indicate the product is non-toxic. 

Thus, it’s essential to be aware of what the ingredients in your skin care product are, as those that are unsafe could be carcinogenic and cause other health problems.

Why Clean Beauty Matters for Your Health and Wellness

The clean beauty movement aims to prioritize the safety of skin care ingredients so you can benefit. Choosing clean products: 

  • Lowers your risk of exposure to carcinogenic ingredients
  • Decreases your chances of developing a skin sensitivity, irritation, or redness 
  • Reduces exposure to endocrine disruptors
  • Lowers body toxicity as you’re exposed to fewer toxic chemicals 
  • Improves your overall health and well-being. When your skin is healthy, your physical and mental health improves 

Looking for Clean Beauty? Avoid the Following  

Clean beauty promises skincare free of toxic ingredients.

There’s quite a list of harmful ingredients you need to avoid if you want to join the clean movement. The following ingredients are some of the most common to stay away from: 

Parabens and Phthalates 

Most commonly found in shampoo, makeup, and moisturizers 

Parabens and phthalates are endocrine disruptor preservatives, which have been linked to hormonal dysfunction, cancer, and reproductive toxicity. These disruptors mimic your hormones and negatively affect how your body works.


Most commonly found in cleansing agents like body wash and shampoo

Sulfates are responsible for that nice bubbly lather you expect from cleansing products. But these harsh chemicals can cause skin irritation, disruption to your endocrine system, and cancer. 


Most commonly found in baby powder and blush 

Talcum powder, also called talc, is a mineral that occurs naturally but often in proximity to asbestos, a well-known carcinogen. 

Beauty products containing talc could be contaminated with asbestos, which further increases your risks of developing respiratory issues and ovarian and lung cancer. 


Most commonly found in scrubs, masks, moisturizers, and sunscreens 

Silica, also called silicon dioxide, is a naturally occurring mineral. Its inclusion in skin care and beauty products can cause dehydration and irritation


Most commonly found in “fade creams” and anti-aging products 

Hydroquinone is a skin-lightening chemical. Side effects of using products containing hydroquinone include skin irritation, dermatitis, and inflammation. 

Products with hydroquinone may also be contaminated with mercury, which can cause rashes and damage to your kidneys, nervous system, and brain. 

Refined Petroleum 

Most commonly found in moisturizers, makeup, and hair care products 

Correctly refined petroleum poses no health risks, but when these ingredients aren’t well refined, they may contain hormone disruptors, toxic chemicals like polycyclic aromatic hydrocarbons, and cancer-causing impurities

The Clean Beauty and Wellness Promise

Clean Beauty and Wellness is a clean beauty brand. We promise that each and every one of our CBD skin care products is:

  • Organic 
  • Made with non-GMO ingredients 
  • Safe for the environment and you
  • Transparent with all ingredients listed on our website and on each product 

We believe that “inner wellness is about nurturing an inner and outer beauty.” That means we want the best for you and the environment, and only genuinely clean beauty products will do. 

Join the Clean Beauty Movement Today

Clean beauty isn’t just skin deep. Your whole being benefits from choosing skin care products that embody the clean concept. Unfortunately, there’s no formal regulation of clean beauty, meaning there’s no single industry-wide definition. 

Brands have been jumping on the clean beauty train left, right, and center, so you have to carefully check out your favorite skin care brands and read the labels to ensure that the products are authentically “clean.” 

The good news is that Clean Beauty and Wellness delivers on its promise of clean beauty products, so you can buy any of our skin care products with peace of mind. Check out our fill line up of options here.